Amazon as a Affiliate
Marketer and commission rates
Amazon, who is one of the precursors of Affiliate marketing
program has lowered down its gear currently on the 21st of April, wherein Amazon has communicated to
most of its Affiliates to reduce den the commission structure drastically.
This was one of the most successful programs driven by an
e-commerce company in the entire ecosystem as Amazon was carrying almost 25
lacs affiliates on its account, wherein they were part of a vast product line
of amazon as 350 million products in its cart.
Almost 3.5 billion visitors hit this conglomerate's website
and almost 8 percent traffic is being generated by affiliate’s i.e 200 million.
We may go with the category of product, where commission
structure has reduced directly but rather crux is this that the average
commission rate for peaked in mid of 2012 was 9.25%, which has landed down to
an average of 3.10 % in April 2020.
Now it's obvious and can be understood by a simple example
that sales generated by your affiliates links around 10 lacs with an average
commission of 8 % could have given you
revenue of 80,000 rather in the present scenario of merely 30 k.
So on the flip side of the coin, most of the affiliate may
sell their websites and we may expect many new bees in business and former one
moving to other hefty structure partners.
Nevertheless, Amazon, due to his huge traffic, ration of
product sales turns up for ordinary customers as 16% and for the prime segment
as 60 % will remain always on top for affiliates.
On the other side, its arch-rival Flipkart has a very weak
affiliate program and other Indian e-commerce websites stand nowhere to Amazon
on website traffic, customer services, and other parameters
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